Prompt
The instruction or question you give an AI. The wording matters more than people expect: the same request phrased two ways can produce noticeably different answers.
Related terms
Sentiment Analysis
Automatically judging whether text is positive, negative or neutral. Used to read reviews and messages at a scale nobody could read by hand.
LLM (Large Language Model)
The kind of AI behind ChatGPT, Claude and Gemini. It is trained on an enormous amount of text and predicts what should come next, which is enough to answer questions, summarise, translate and write.
Computer Vision
AI that interprets images and video — reading a document, recognising a product, counting people. The part of AI that has been quietly working in industry for years.
JSON-LD
The format Google and the AI assistants prefer for structured data — a block of machine-readable facts tucked into the page. It states plainly what prose only implies: this is the business, this is the address, this is the price.
Generative AI
AI that produces something new — text, images, code, audio — rather than only classifying or predicting. The generative part is why it can write an answer about your business instead of just linking to it.
Embedding
A way of turning text into numbers so a computer can tell that “web hosting” and “website server space” are about the same thing. It is what makes search by meaning possible rather than search by exact word.