Function Calling
When a model, instead of answering from memory, asks to run a specific tool — look up a price, check stock — and uses the result. It is what turns a chat assistant into something that can act.
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When a model, instead of answering from memory, asks to run a specific tool — look up a price, check stock — and uses the result. It is what turns a chat assistant into something that can act.
AI that interprets images and video — reading a document, recognising a product, counting people. The part of AI that has been quietly working in industry for years.
An open standard for connecting AI assistants to outside tools and data in a consistent way. It matters to businesses because it is how an assistant might one day query your booking system directly.
Markup for an item you sell: name, price, currency, availability, condition. Without it an assistant reading your shop has to guess the price from the page, and sometimes guesses wrong.
Markup for step-by-step instructions, labelling each step in order. Useful for anything procedural, and easy for an assistant to reproduce accurately.
How often your business is named when assistants are asked about your category, compared with competitors. There is no official figure, so it is measured by asking the same questions repeatedly and counting.
Your business being named in an AI answer, with or without a link. Worth tracking separately from traffic, because a mention can win the customer without ever producing a click.