Prompt Injection
An attack where hidden instructions in a web page or document trick an AI into ignoring its real orders. The reason a careful assistant treats page content as information, never as commands.
Related terms
AI Visibility
How often, and how accurately, AI assistants mention your business when someone asks about what you do. Unlike search rankings there is no official scoreboard, so it is measured by asking the assistants and by watching which crawlers visit.
Fine-Tuning
Taking a general model and training it further on your own examples so it follows your tone or handles your particular task. Useful when prompting alone keeps producing nearly-right answers.
Speakable Schema
Markup identifying the parts of a page suitable to be read aloud by a voice assistant. Narrow in application, but it removes the guesswork about which sentence answers the question.
Prompt Engineering
The craft of writing instructions that get reliable results from an AI — being specific, giving examples, saying what to avoid. Less mysterious than it sounds, and mostly the same skill as briefing a new colleague well.
Prompt
The instruction or question you give an AI. The wording matters more than people expect: the same request phrased two ways can produce noticeably different answers.
AEO (Answer Engine Optimization)
Answer Engine Optimization is the work of becoming the source that answers a question rather than one of ten links offered. It matters because search increasingly replies with a written answer, and only one or two businesses get named inside it.