Brand Management
Definition: A function of marketing that employs various methods to increase the perceived value of a product or brand over time.
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Definition: A function of marketing that employs various methods to increase the perceived value of a product or brand over time.
Internet shorthand where acronyms represent short phrases used when communicating on social media. LOL (Laugh Out Loud), TBT (ThrowBack Thursday), TBH (to be honest).
An ad that uses a single static image combined with primary text, a headline, and an optional description.
The option to pay social media platforms to increase the reach of an existing post to followers or a targeted audience.
A social media term used to describe website referrals that are difficult to track.
An online advertising model in which advertisers pay a fee each time their ad is clicked, commonly used in search engine advertising.
A measurement of how many Facebook users saw a post without paid promotion or boosting.