PPC (Pay-Per-Click)
Definition: An online advertising model in which advertisers pay a fee each time their ad is clicked, commonly used in search engine advertising.
Related terms
History of Hashtags
The hashtag symbol, , was initially used as a way to group posts or pictures by category, phrase, or theme on social media, primarily on platforms like Instagram and Twitter. The…
Conversion Rate
The percentage of website visitors who take a desired action, such as making a purchase or filling out a form, out of the total number of visitors.
CPA (Cost per Acquisition)
A pricing model that charges only when leads, sales, or conversions are generated, measuring the cost of acquiring one paying customer. A company pays $20 for each new customer…
Boost
The option to pay social media platforms to increase the reach of an existing post to followers or a targeted audience.
Social Media Slang
Internet shorthand where acronyms represent short phrases used when communicating on social media. LOL (Laugh Out Loud), TBT (ThrowBack Thursday), TBH (to be honest).
Hashtag
A word or phrase introduced by the symbol that categorizes and shows the topic of a message on social media. AngkorSunrise is a popular hashtag for sharing nostalgic content on…