Retargeting/Remarketing
Definition: A marketing tactic to re-engage people who previously interacted with content on a website or mobile app.
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Definition: A marketing tactic to re-engage people who previously interacted with content on a website or mobile app.
A form of engagement in which a user replies to a social media post.
A system to measure how well your ads rank compared to others competing for the same audiences.
A measure used to evaluate the efficiency of an investment, calculated as the gain from the investment minus the cost of the investment, divided by the cost of the investment.
An online advertising model in which advertisers pay a fee each time their ad is clicked, commonly used in search engine advertising.
A digital service that facilitates communication between two or more online users.
A measurement of how many Facebook users saw a post without paid promotion or boosting.