Internet Platform
Definition: A digital service that facilitates communication between two or more online users.
Related terms
Optimization Goal
The overall goal of an ad set, communicating to Facebook how the platform should optimize your ads for delivery.
CPC (Cost per Click)
A pricing model that measures the cost for each click on an ad, driving traffic to a website. The company pays $1 for every click on their online ad.
Content Strategy
The planning and implementation of digital content to work towards a uniform end, including creation and distribution of content for digital marketing campaigns. Developing a…
Purpose of Using Hashtags
Hashtags are used to organize content, increase engagement, and help users discover messages with a specific topic on social media platforms. Research indicates that using…
Dark Social
A social media term used to describe website referrals that are difficult to track.
Comment
A form of engagement in which a user replies to a social media post.