Multimodal
An AI that handles more than one kind of input — text and images together, say, or audio and video. It is why you can now photograph a menu and ask an assistant what is in a dish.
Related terms
AI Search
Searching by asking a question in ordinary language and getting a written reply, rather than typing keywords and choosing from links. It changes what a website has to do: be readable and quotable by a machine, not just findable.
AI Overviews
The written summary Google now places above its search results, assembled from several pages and citing a few of them. Appearing inside one can bring visitors; being left out of one can quietly cost you the clicks you used to get.
Review Schema
Markup for ratings and reviews, including who wrote them. It feeds the star ratings in search results, and gives an assistant something concrete to cite about your reputation.
Token
The unit an AI reads and writes in — roughly three quarters of a word. Models are priced and limited by tokens, which is why very long documents cost more and sometimes get truncated.
JSON-LD
The format Google and the AI assistants prefer for structured data — a block of machine-readable facts tucked into the page. It states plainly what prose only implies: this is the business, this is the address, this is the price.
Crawl Budget
The rough limit on how much of your site a crawler will fetch in a visit. Slow pages and endless near-duplicate URLs spend it on nothing, so the pages that matter get visited less often.