Microdata
An older way of marking up facts, written as attributes on the HTML itself rather than in a separate block. Still understood, but JSON-LD is now the safer choice.
Related terms
Explainability
How well a system can show why it reached a decision. It matters most where the decision affects somebody — a loan, a diagnosis, a job application — and “the model said so” is not an answer.
Generative AI
AI that produces something new — text, images, code, audio — rather than only classifying or predicting. The generative part is why it can write an answer about your business instead of just linking to it.
llms.txt
An emerging convention: a plain-text file at your site root that gives AI systems a clean map of what is on it. It saves an assistant from crawling around to work out what your site contains.
Predictive Analytics
Using historical data to estimate what will happen next: which customers will lapse, which stock will run out. Useful precisely to the degree that the past resembles the future.
FAQPage Schema
Markup that labels questions and their answers as questions and answers. It is the most direct way to hand an assistant something it can quote in full without swallowing the surrounding page.
Chunking
Splitting a long page into smaller passages so an AI can retrieve just the relevant part. Pages with clear headings chunk cleanly; a single unbroken wall of text does not.