Generative AI
AI that produces something new — text, images, code, audio — rather than only classifying or predicting. The generative part is why it can write an answer about your business instead of just linking to it.
Related terms
Fine-Tuning
Taking a general model and training it further on your own examples so it follows your tone or handles your particular task. Useful when prompting alone keeps producing nearly-right answers.
AEO (Answer Engine Optimization)
Answer Engine Optimization is the work of becoming the source that answers a question rather than one of ten links offered. It matters because search increasingly replies with a written answer, and only one or two businesses get named inside it.
Knowledge Graph
A map of things and how they relate — this company, its founder, its address, its services. Search engines and AI systems use one to know that two mentions of a name refer to the same business.
Structured Data Testing
Checking that your markup is valid and says what you meant. Worth doing after every template change, because broken structured data usually fails silently rather than visibly.
AI Visibility
How often, and how accurately, AI assistants mention your business when someone asks about what you do. Unlike search rankings there is no official scoreboard, so it is measured by asking the assistants and by watching which crawlers visit.
AI Agent
An AI that does things rather than only answering — browsing a site, filling a form, completing a booking. It is why websites are starting to be judged on whether a machine can use them, not only read them.