Chunking
Splitting a long page into smaller passages so an AI can retrieve just the relevant part. Pages with clear headings chunk cleanly; a single unbroken wall of text does not.
Related terms
Sentiment Analysis
Automatically judging whether text is positive, negative or neutral. Used to read reviews and messages at a scale nobody could read by hand.
AI Bias
When a system produces unfair results because its training data reflected an unfair world. It matters commercially as well as ethically: a biased model makes confidently wrong decisions about real people.
Content Signals
An extension to robots.txt that states not just who may crawl, but what they may do with what they find: appear in search, be quoted in answers, be used as training data. It lets you permit citation while refusing training.
Guardrails
The limits placed on what an AI may say or do — refusing certain requests, staying on topic, never inventing a price. Essential on anything customer-facing.
AI Agent
An AI that does things rather than only answering — browsing a site, filling a form, completing a booking. It is why websites are starting to be judged on whether a machine can use them, not only read them.
MCP (Model Context Protocol)
An open standard for connecting AI assistants to outside tools and data in a consistent way. It matters to businesses because it is how an assistant might one day query your booking system directly.