Lead Generation
Definition: The process of identifying and cultivating potential customers for a business’s products or services.
Related terms
Social Trends
A subject or style of content that experiences a surge in popularity on social media.
Digg
A user driven social content website where users can submit and vote on content.
Social Media Slang
Internet shorthand where acronyms represent short phrases used when communicating on social media. LOL (Laugh Out Loud), TBT (ThrowBack Thursday), TBH (to be honest).
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of optimizing digital content for AI powered generative engines like ChatGPT, Google’s SGE, Bard, and other large language…
A/B Testing
A/B testing, also called split testing, is a way to compare two versions of a web page or app to see which one works better. It’s like a controlled experiment where variant A is…
Boost
The option to pay social media platforms to increase the reach of an existing post to followers or a targeted audience.