Social Trends
Definition: A subject or style of content that experiences a surge in popularity on social media.
Related terms
Inbound Social Media Marketing
Tailoring social media experiences for a target audience to gain their attention and convert them into paying customers.
History of Hashtags
The hashtag symbol, , was initially used as a way to group posts or pictures by category, phrase, or theme on social media, primarily on platforms like Instagram and Twitter. The…
SERP (Search Engine Results Page)
The page displayed by search engines in response to a query, which includes a list of results and often paid advertisements. Example : The first page of Google search results is a…
A/B Testing
A/B testing, also called split testing, is a way to compare two versions of a web page or app to see which one works better. It’s like a controlled experiment where variant A is…
CTR (Click-Through Rate)
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Selfie Marketing
A social media marketing strategy commonly used for awareness campaigns in which brands create a trend for users to share via taking selfies.