HowTo Schema
Markup for step-by-step instructions, labelling each step in order. Useful for anything procedural, and easy for an assistant to reproduce accurately.
Related terms
Search Intent
What somebody actually wants when they type a query: to learn, to compare, to buy, or to find a specific site. Matching it matters more than matching the words.
AI Readiness
Whether a website can be reached, understood and quoted by AI assistants. It covers crawler access, structured data, clear headings, published contact details and speed — the unglamorous things that decide whether a model will name you.
Zero-Click Search
A search where the person gets their answer on the results page and never visits a website. Common for opening hours, definitions and conversions — and increasingly common for everything else as AI answers grow.
Structured Data Testing
Checking that your markup is valid and says what you meant. Worth doing after every template change, because broken structured data usually fails silently rather than visibly.
JSON-LD
The format Google and the AI assistants prefer for structured data — a block of machine-readable facts tucked into the page. It states plainly what prose only implies: this is the business, this is the address, this is the price.
ClaudeBot
Anthropic’s crawler, which reads public pages for Claude. Like the others it identifies itself and follows robots.txt.