ClaudeBot
Anthropic’s crawler, which reads public pages for Claude. Like the others it identifies itself and follows robots.txt.
Related terms
Recommendation Engine
A system that suggests what somebody might want next based on behaviour — the “customers also bought” of an online shop. One of the oldest commercial uses of machine learning.
PerplexityBot
Perplexity’s crawler. Perplexity cites its sources prominently, so being readable by it is one of the more direct routes to a visible citation.
MCP (Model Context Protocol)
An open standard for connecting AI assistants to outside tools and data in a consistent way. It matters to businesses because it is how an assistant might one day query your booking system directly.
Entity
A distinct thing a search engine can recognise: a company, a person, a place, a product. Being understood as an entity, rather than as a string of characters, is what lets you be recommended by name.
Watermarking
Marking AI-generated content so it can be identified later, often invisibly. Part of the same effort as provenance, and equally early.
Search Intent
What somebody actually wants when they type a query: to learn, to compare, to buy, or to find a specific site. Matching it matters more than matching the words.