JSON-LD
The format Google and the AI assistants prefer for structured data — a block of machine-readable facts tucked into the page. It states plainly what prose only implies: this is the business, this is the address, this is the price.
angkor@design~query "Angkor Design"
4 matches — opening studio
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The format Google and the AI assistants prefer for structured data — a block of machine-readable facts tucked into the page. It states plainly what prose only implies: this is the business, this is the address, this is the price.
Searching by asking a question in ordinary language and getting a written reply, rather than typing keywords and choosing from links. It changes what a website has to do: be readable and quotable by a machine, not just findable.
When a system produces unfair results because its training data reflected an unfair world. It matters commercially as well as ethically: a biased model makes confidently wrong decisions about real people.
When a model, instead of answering from memory, asks to run a specific tool — look up a price, check stock — and uses the result. It is what turns a chat assistant into something that can act.
Your business being named in an AI answer, with or without a link. Worth tracking separately from traffic, because a mention can win the customer without ever producing a click.
Text, images or video produced by AI. Not penalised for being synthetic, but it is judged by the same standard as anything else — and thin AI-written pages fail that standard easily.
An answer engine replies to a question with a written answer instead of a list of links. ChatGPT, Perplexity and Google’s AI Overviews are all answer engines. The old question was “do we rank?”; the new one is “are we the answer?”