CTR (Click-Through Rate)
Definition: The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
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Definition: The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
A measurement of how many Facebook users saw a post without paid promotion or boosting.
The hashtag symbol, , was initially used as a way to group posts or pictures by category, phrase, or theme on social media, primarily on platforms like Instagram and Twitter. The…
A digital marketing strategy that involves targeting ads to people who have already visited a website or used an app.
A technology that allows people and businesses to interact together online, examples include Facebook, Instagram, LinkedIn, Reddit, Tiktok, and Twitter.
A function of marketing that employs various methods to increase the perceived value of a product or brand over time.
The use of social media platforms to connect with the audience to build a brand, increase sales, and drive website traffic.