Remarketing
Definition: A digital marketing strategy that involves targeting ads to people who have already visited a website or used an app.
Related terms
Branded Hashtags
A special hashtag associated with a specific brand, used to inspire people to include the brand in their conversations on social media platforms.
Selfie Marketing
A social media marketing strategy commonly used for awareness campaigns in which brands create a trend for users to share via taking selfies.
ROI (Return on Investment)
A measure used to evaluate the efficiency of an investment, calculated as the gain from the investment minus the cost of the investment, divided by the cost of the investment.
CPC (Cost per Click)
A pricing model that measures the cost for each click on an ad, driving traffic to a website. The company pays $1 for every click on their online ad.
Email Marketing
The practice of sending commercial messages to a group of people using email, typically for the purpose of promoting products or services.
Organic Reach
A measurement of how many Facebook users saw a post without paid promotion or boosting.