Optimization Goal
Definition: The overall goal of an ad set, communicating to Facebook how the platform should optimize your ads for delivery.
Related terms
History of Hashtags
The hashtag symbol, , was initially used as a way to group posts or pictures by category, phrase, or theme on social media, primarily on platforms like Instagram and Twitter. The…
Direct Message Marketing
A strategy that focuses on using direct messages (DMs) to privately develop relationships and business initiatives.
Comment
A form of engagement in which a user replies to a social media post.
Shareable Content
Content that spreads across the Internet as audiences connect and resonate with a topic, idea, or story, and click to share it with their friends and followers.
CRM (Customer Relationship Management)
A set of applications used to manage customer data and interactions throughout the customer lifecycle. A company uses CRM software to track customer interactions and manage sales…
SMM (Social Media Marketing)
The use of social media platforms to connect with the audience to build a brand, increase sales, and drive website traffic.