Inbound Social Media Marketing
Definition: Tailoring social media experiences for a target audience to gain their attention and convert them into paying customers.
Related terms
Shareable Content
Content that spreads across the Internet as audiences connect and resonate with a topic, idea, or story, and click to share it with their friends and followers.
SEM (Search Engine Marketing)
A form of internet marketing that involves promoting websites by increasing their visibility in search engine results pages through paid advertising.
Lead Generation
The process of identifying and cultivating potential customers for a business’s products or services.
CRM (Customer Relationship Management)
A set of applications used to manage customer data and interactions throughout the customer lifecycle. A company uses CRM software to track customer interactions and manage sales…
Comment
A form of engagement in which a user replies to a social media post.
ROI (Return on Investment)
A measure used to evaluate the efficiency of an investment, calculated as the gain from the investment minus the cost of the investment, divided by the cost of the investment.