Embedding
A way of turning text into numbers so a computer can tell that “web hosting” and “website server space” are about the same thing. It is what makes search by meaning possible rather than search by exact word.
Related terms
Crawl Budget
The rough limit on how much of your site a crawler will fetch in a visit. Slow pages and endless near-duplicate URLs spend it on nothing, so the pages that matter get visited less often.
Training Data
The text, images or code a model learned from. It shapes everything the model knows and every bias it carries, and it is why what your website said two years ago may still be what an assistant repeats.
Zero-Click Search
A search where the person gets their answer on the results page and never visits a website. Common for opening hours, definitions and conversions — and increasingly common for everything else as AI answers grow.
NLP (Natural Language Processing)
The field concerned with computers handling human language: understanding it, generating it, translating it. Everything from spam filters to chat assistants sits somewhere in it.
Prompt Injection
An attack where hidden instructions in a web page or document trick an AI into ignoring its real orders. The reason a careful assistant treats page content as information, never as commands.
MCP (Model Context Protocol)
An open standard for connecting AI assistants to outside tools and data in a consistent way. It matters to businesses because it is how an assistant might one day query your booking system directly.