Content Provenance
A record of where a piece of content came from and how it was made, sometimes attached to the file itself. Emerging as a way to tell an original photograph from a generated one.
Related terms
AI Search
Searching by asking a question in ordinary language and getting a written reply, rather than typing keywords and choosing from links. It changes what a website has to do: be readable and quotable by a machine, not just findable.
Product Schema
Markup for an item you sell: name, price, currency, availability, condition. Without it an assistant reading your shop has to guess the price from the page, and sometimes guesses wrong.
Sentiment Analysis
Automatically judging whether text is positive, negative or neutral. Used to read reviews and messages at a scale nobody could read by hand.
FAQPage Schema
Markup that labels questions and their answers as questions and answers. It is the most direct way to hand an assistant something it can quote in full without swallowing the surrounding page.
Prompt Engineering
The craft of writing instructions that get reliable results from an AI — being specific, giving examples, saying what to avoid. Less mysterious than it sounds, and mostly the same skill as briefing a new colleague well.
JSON-LD
The format Google and the AI assistants prefer for structured data — a block of machine-readable facts tucked into the page. It states plainly what prose only implies: this is the business, this is the address, this is the price.