Answer Engine
An answer engine replies to a question with a written answer instead of a list of links. ChatGPT, Perplexity and Google’s AI Overviews are all answer engines. The old question was “do we rank?”; the new one is “are we the answer?”
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An answer engine replies to a question with a written answer instead of a list of links. ChatGPT, Perplexity and Google’s AI Overviews are all answer engines. The old question was “do we rank?”; the new one is “are we the answer?”
Google’s shorthand for Experience, Expertise, Authoritativeness and Trust — the qualities its raters look for. Not a score you can see, but a decent description of what makes content worth surfacing.
Keeping a person in the decision, either approving what the AI produced or handling the cases it flags. The usual sensible middle ground between doing everything by hand and trusting a machine completely.
When the same URL serves different formats depending on what the visitor asks for — HTML for a browser, Markdown for an assistant. It lets one address serve people and machines without either getting a compromise.
Another attribute-based markup standard for embedding machine-readable facts in a page. Less common on business websites than JSON-LD, and largely equivalent in what it can express.
How often your business is named when assistants are asked about your category, compared with competitors. There is no official figure, so it is measured by asking the same questions repeatedly and counting.
A record of where a piece of content came from and how it was made, sometimes attached to the file itself. Emerging as a way to tell an original photograph from a generated one.