AI Referral Traffic
Visitors who arrive from an AI assistant rather than a search engine. Usually small in number and unusually well-qualified, because they clicked after reading a recommendation.
Related terms
Digital Twin
A working model of something real — a building, a supply chain — kept in step with it using live data, so changes can be tested before they are made for real.
Review Schema
Markup for ratings and reviews, including who wrote them. It feeds the star ratings in search results, and gives an assistant something concrete to cite about your reputation.
Explainability
How well a system can show why it reached a decision. It matters most where the decision affects somebody — a loan, a diagnosis, a job application — and “the model said so” is not an answer.
Generative AI
AI that produces something new — text, images, code, audio — rather than only classifying or predicting. The generative part is why it can write an answer about your business instead of just linking to it.
llms.txt
An emerging convention: a plain-text file at your site root that gives AI systems a clean map of what is on it. It saves an assistant from crawling around to work out what your site contains.
Predictive Analytics
Using historical data to estimate what will happen next: which customers will lapse, which stock will run out. Useful precisely to the degree that the past resembles the future.