GPTBot
OpenAI’s crawler for building its index. Blocking it in robots.txt keeps your content out of that index — and out of the answers built from it.
Related terms
Watermarking
Marking AI-generated content so it can be identified later, often invisibly. Part of the same effort as provenance, and equally early.
Model Drift
When a model gets worse over time because the world moved on and it did not. A pricing or demand model trained two years ago quietly stops matching how customers behave now.
AI Visibility
How often, and how accurately, AI assistants mention your business when someone asks about what you do. Unlike search rankings there is no official scoreboard, so it is measured by asking the assistants and by watching which crawlers visit.
Reinforcement Learning
Training by trial, error and reward rather than by examples. It is how models are tuned to be helpful and to refuse things they should refuse.
Prompt Library
A saved set of prompts a team reuses so results stay consistent between people. The simplest way to stop everyone reinventing the same instructions badly.
AI Share of Voice
How often your business is named when assistants are asked about your category, compared with competitors. There is no official figure, so it is measured by asking the same questions repeatedly and counting.